This was a logo design for a podcast. The podcast is a show based on the famous detective Sherlock Holmes in his teen years. The client requested something both modern and Victorian, and something that was a little dark. After a few designs, this was the result. I created both a horizontal logo for most use, and a square version for the podcast icon. I selected a double lined font to play at parallel story lines and kept it mostly plain with stark contrasts for an angsty feel. The 'O' was turned into a magnifying glass, one of the icons of Sherlock Holmes.